Dubai, 28th April, 2011: The leading healthcare online market research agency 42 market research today announced its successful expansion in South Korea by completing market studies with local physicians and other healthcare specialists. South Korea marks the launch of the third major Asian market, alongside of India and Japan. The importance of expanding into the dynamic economies of Asia is aligned with the company’s vision of gaining competitive coverage as a part of the globalised strategy towards growth.
As one of the G-20 major economies and a high-income developed country, South Korea proves to be a successful market for capitalising on development opportunities in the healthcare sector.42 market research’s online panel for the country covers the full spectrum of healthcare professionals; from physicians and dentists to pharmacists and opticians. For the new market,42 market research offers online surveys, online focus groups and online monitors on all healthcare related subjects. This also includes customised market analyses, concept tests, patient diaries and sales force evaluations designed for the region.
“South Korea’s high potential growth and economic stability makes it one of the most lucrative markets of Asia”, explains Wolfgang Sabathil, Managing Director of 42 market research. “With a progressive market that is ready for online pharmaceutical research and thus, a resultantly high response rate, the studies ran swiftly from recruitment to completion.”
42 market research successfully operates online healthcare panels in over 30 countries across five continents.
About 42 market research
42 market research is an independent, internationally active, full-service market research provider for the healthcare industry. Healthcare-related professionals are interviewed in all major markets around the world concerning their experiences and opinions towards any health-related subject. The customers of 42 market research include pharmaceutical companies, other market research agencies, biotechnical companies, medical device manufacturers, health ministries and other businesses and organizations from within the healthcare sector. All panels are developed, operated, regularly updated, quality-controlled and owned exclusively by 42 market research. For further information, please visit www.42mr.com.
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